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Strategic Acquisition and Enforcement of Intellectual Property
as a Business Asset
A roadmap for capitalizing on intellectual property
Pan Pacific San Francisco Hotel
San Fransisco, CA
September 22 - , 2005

Who Should Attend
CXOs and In-House Counsel who need strategic guidance in developing and
exploiting intellectual property to gain a competitive advantage.
Investors, including Venture Capitalists, Investment Bankers, and Angel
Investors seeking to ensure a greater return on their investment through a
better understanding of the value of intellectual property.
Intellectual property attorneys interested in helping their clients develop a
strategic intellectual property portfolio.
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Why You Should Attend
In many cases, intellectual property constitutes a primary asset of a company,
and proper development and exploitation of this asset is crucial to success in
today's competitive and litigious business environment. Those who ignore their
intellectual property assets do so at their own peril. Further, a great deal of
intellectual property is available for acquisition at a tremendous value for
those positioned to evaluate the intellectual property and construct the
appropriate transaction. This seminar will provide you with the tools to
evaluate, acquire, and exploit intellectual property assets.
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The Speakers
Robert Aronoff
Capital Value Partners
San Francisco, CA
Aileen Buchanan
Computer Patent Annuities
Alexandria, VA
Ronald Epstein
IPotential
San Mateo, CA
Sharon Le Duy
CNET Networks
San Francisco, CA
Steven Scott
Reflexite Corporation
Avon, CT
Jeffrey Brooks
LAM Research
San Francisco, CA
Mark Berkman
Charles River Associates
San Francisco, CA
John Duncan, Esq.
Nixon Peabody LLP
San Francisco, CA
Marc Kaufman - Conference Chair
Nixon Peabody LLP
Washington, DC
Rebecca Litteneker
McNutt & Litteneker, LLP
San Francisco, CA
Scott McNutt
McNutt & Litteneker, LLP
San Francisco, CA
Sanford Wadler
Bio-Rad Laboratories, Inc.
Hercules, CA
Emily Ward * Invited but not yet confirmed
eBay
San Jose, CA
Glenn Westreich
Nixon Peabody LLP
San Francisco, CA
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Agenda
Wednesday, March 16, 2005
7:30 AM
Registration & Networking Breakfast
8:30 AM
Morning Session Intellectual Property Strategy and Procedures
Intellectual property is a valuable business asset. Developing and implementing
a strategic plan for acquiring and enforcing intellectual property can be a
daunting task. This program provides a framework for evaluating and
prioritizing your intellectual property so you can efficiently develop a
protection strategy that provides true value in the context of your company's
business model and technology space. It is important that your strategy be
supplemented by internal best practices and a coherent and efficient
enforcement policy. This is a concise approach that covers all aspects of
intellectual property strategy from a business perspective. Topics include:
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Basics of patent, copyright, trademark, and trade secret protection
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Identification of protectable subject matter
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Best practices for documenting inventive activity
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Methodologies for evaluating and prioritizing your technology for protection
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Competitive intellectual property landscaping
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Strategic approaches to intellectual property
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Licensing of intellectual property
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Infringement analysis
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Validity analysis
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Intellectual property enforcement/litigation
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Intellectual property ownership issues
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Employee/contractor agreement intellectual property provisions
12:00 PM
Lunch sponsored by Nixon Peabody LLP.
www.nixonpeabody.com
1:00 PM
Panel Discussion
Our panel of in-house industry experts will discuss issues with respect to
exploiting intellectual property as a business asset. A Q&A will follow.
2:30 PM
Maximizing Value From Intellectual Property Transactions
The primary purpose of an intellectual property transaction is the same as any
other transaction, to gain value. This presentation discusses the factors, from
both the buyer side and the seller side, that should be considered in
structuring and transacting a deal for intellectual property assets. An
analysis of the strength and value of the intellectual property is essential.
Once the deal is structured an enforceable contract must be created to reflect
the agreed upon terms.
Topics include:
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Evaluating the strength of intellectual property through due diligence
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Verifying ownership of intellectual property assets
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Valuating intellectual property assets
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Factors to consider when constructing a deal
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How to structure an intellectual property transaction
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Memorandums of understanding versus binding contracts
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Joint development agreements
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Key representations and warrantees in intellectual property contracts
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Achieving business objectives through the transaction
5:30 PM
Conclusion of the Program
5:45 PM
Networking Cocktail Reception for all attendees an speakers.
Sponsored by Computer Patent Annuities.
www.cpaglobal.com
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Conference Site and Hotel Information
IPED, Inc. has secured a block of rooms at The Pan Pacific San Francisco Hotel,
San Francisco, CA, where the seminar will be held. This block is held for IPED
attendees through August 28, 2005, after which reservations may be taken on a
space-available basis only and rates may vary. Rates $189
single/double. The hotel is located at 500 Post Street, San Francisco, CA,
94102. For reservations please call (415) 771-8600.
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Registration Information
IPED, Inc. accepts the following forms of payment: Visa, Mastercard and check. American
Express is not accepted.
Fees and payment
$895 General Registrant $695 Early Registrant (Must register by August 12,
2005.) Payments must be made by check or credit card, in advance of the
program.
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Group Discounts
Group discounts are available. For three, four or five attendees, deduct $50 per
person from the applicable rate; for six or more attendees, deduct $100 per
person. To receive this rate, please register all individuals together. If you
have any questions please call 202-331-9230
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