Managing Intellectual Property in the Digital Media Space: Don't Let the Genie Out of the Bottle!

IPED - The Institute for Professional and Executive Development, Inc.

Intellectual Property Conferences - The Institute for Professional and Executive Development, Inc.

November 1 & 2, 2007
Millennium Biltmore Hotel
Los Angeles, CA 90071

Update on California Air Quality

Walk Up Registration Available!

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Who Should Attend

CEOs, COOs, CTOs, CXOs and in-house counsel who need strategic guidance in cost-effective ways of developing, exploiting and protecting intellectual property that are consistent with business objectives.
Investors, venture capitalists, investment bankers and angel investors seeking to ensure a greater return on their investment through a better understanding of the value of intellectual property.
General counsel and patent counsel who are interested in developing a strategic intellectual property portfolio.
Anyone in the content distribution value chain, including content owners, distributors and developers of related technology as well as those who are responsible for marketing, communications, business development and production.

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Why You Should Attend

In today's fast-paced digital media industry, management of intellectual property is a core issue that affects all entities in the value chain from creation to consumption. The 'Web 2.0' concept will undoubtedly increase the use of collaborative media and technology as well as the need to manage related intellectual property.

This intense, two-day conference will bring together some of the most influential people and powerful companies in the digital media industry. Through panel discussions, informative presentations and extensive Q & A, participants will gain tools for managing intellectual property that achieve business objectives and enhance the bottom line.

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The Speakers

Shawn Ambwani
Vice President of Marketing and Business Development
Intertrust Technologies Corporation
Sunnyvale, CA

Robert Aronoff
Managing Director
Pluritas, LLC
San Francisco, CA

BG Balagopal
Vice President, Technology Intellectual Property Management
The Walt Disney Company
Burbank, CA

Donald L. Bartels Esq.
Partner
Nixon Peabody LLP
San Francisco, CA

John Capone, Esq.
General Counsel
GTech Corporation
Providence, RI

F. Jay Dougherty
Professor of Law
Loyola Law School
Los Angeles, CA

Ron Epstein
Chief Executive Officer
IPotential
San Mateo, CA

Henry Goldstein Esq.
Intellectual Property Counsel
CNET Networks, Inc.
Cambridge, MA

Marc S. Kaufman Esq.
Partner
Nixon Peabody LLP
Washington, DC

John Logalbo
Asst. Gen. Counsel
AOL

David Lubitz
Senior Attorney
Microsoft Corporation
Redmond, WA

Kerry Miller, Esq.
Vice President of Intellectual Property, General Counsel
ContentGuard, Inc.
El Segundo, CA

Laurin H. Mills, Esq.
Partner
Nixon Peabody LLP
Washington, DC

Daniel O. Offner, Esq.
Partner
Nixon Peabody LLP
Los Angeles, CA

Mark D. Robins, Esq.
Partner
Nixon Peabody LLP
Boston, MA

Jennifer E. Rothman
Associate Professor of Law
Loyola Law School
Los Angeles, CA

Paul M. Saraceni
Senior Legal Director, Intellectual Property
Yahoo! Inc.
San Francisco, CA

Kendal Sheets
Intellectual Property Manager
Computer Patent Annuities North America
Alexandria, VA

Mark F. Thomann
Chief Executive Officer
River West Brands LLC
Chicago, IL

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Agenda

Thursday, November 1, 2007

8:00 - 9:00 AM
Registration and Continental Breakfast

9:00 AM
Intellectual Property Fundamentals

This session will focus on the basic theories of Intellectual Property (IP) and will provide a foundation for the entire conference. Topics will include:

Types of IP Protection
Types of IP Strategies
Acquiring and Managing IP Assets

10:30 AM
Coffee Break

10:45 AM
Intellectual Property Issues for Content Distributors

Distribution of digital content raises unique Intellectual Property issues that must be understood to avoid liability and loss of rights. This session will address:

Digital Millennium Copyright Act (DMCA) Safe Harbor
Fair Use
Content Ownership
Adult Content
Collaborative Content

12:30 PM
Complimentary Networking Lunch and New Luncheon Panel Added!
Content Aggregation Technologies: The Patent Landscape

Speaking: David Lubitz- Microsoft Corporation, Marc Kaufman - Nixon Peabody LLP and Paul Saraceni -Yahoo! Inc.

These experts will describe a proprietary Industry Patent Landscape report and lend observations on business and technology intelligence

1:45 PM
Digital Rights Management (DRM)

As technology and user expectations evolve, DRM models are changing. This session will explore:

Technology Models
Business Models
Permissive Use
Dynamic Aspect of Content (such as user generated content)

3:00 PM
Coffee Break

3:15 PM
On-Line Policies: Privacy, Terms of Use and End-User License Agreements (EULA)

On-line interactions raise a host of complicated issues. Well articulated and consistent policies are required to avoid unintended consequences. This session will focus on:

Current Issues
Corrective Actions
Children's On-line Privacy Protection Act (COPPA)
European Union (EU) Directive
Security/Hacking

4:30 - 6:00 PM
Networking Reception for All Participants, Speakers and Sponsors

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Friday, November 2, 2007

8:00 - 9:00 AM
Registration and Continental Breakfast

9:00 AM
Advertising and Marketing in the World of New Media

Digital technology has opened up an unprecedented number of communication vehicles for businesses, organizations and individuals to deliver their message. This session will address:

Keyword Advertising and Trademark Issues
Use of Metatags
Use of Domain Names
False Advertising Issues
Initial Interest Confusion

10:30 AM
Coffee Break

10:45 AM
Acquiring a Media Company: Intellectual Property Issues

Acquiring a company can bolster the bottom line or cause a company to flat line. Especially in the fast-paced digital media industry, it is imperative that a company understands the value and risks of intangible property. This session will focus on:

Due Diligence
Valuation
Personnel Issues
Deal Structure
Positioning for Competitive Advantage

NOON
Conclusion of the Formal Program/Optional Q&A

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Instructional Information

All sessions will be presented by on-site speakers via individual presentations, panel discussions, question-and-answer opportunities and/or workshops. When applicable, reference and/or course material will be provided for each registrant. No formal prerequisites or advanced preparations are required. Special Needs: Any person with a disability who believes he/she may need reasonable accommodations to participate should contact IPED no later than 4 weeks prior to the conference start date. Recommended Dress: Business Casual.

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Accreditation

IPED will seek approval for continuing legal education credits on an as needed basis. Please indicate on your registration form if you need these credits. State bar associations have the final authority on the acceptance of individual courses. IPED will do everything it can to ensure these requirements are met when seeking approval. IPED is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards have final authority on the acceptance of individual courses for CPE Credits. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417, www.nasba.org. In accordance with the standards of the National Registry of CPE sponsors this course has been granted 10 CPE Credits.

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Registration Information

The registration fee includes all applicable sessions, refreshments, lunches, receptions and reference and/or course materials unless otherwise noted. Payment must be received by October 18, 2007 to ensure your registration. IPED accepts Visa, MasterCard and payment by check. Government purchase orders and American Express are not accepted. There are NO EXCEPTIONS to this policy.

$975 General Fee
$875 Non-profit/Government/Education Organization Fee
(Proof of tax exempt status must accompany registration.)
Early Registration Offer: Save $50 if registered by October 5, 2007!

Group Discount: For 3-5 registrants, deduct $50 per person from the applicable rate. For 6 or more registrants, deduct $100 per person from the applicable rate. To receive this discount, you must register all individuals in one transaction. This discount CANNOT be combined with any other offer, including the Early Registration Offer.

Cancellation Policy: Cancellations must be received in writing (by mail, fax or e-mail) in the IPED office no later than 10 days prior to the conference start date. A $200 administrative fee will be deducted from all cancellation refunds received in the office no later than 10 days prior to the conference start date. Any cancellation received less than 10 days prior to the conference start date, or any confirmed registrant who fails to attend the conference, forfeits the entire registration fee.

Questions? Please contact IPED, Inc. at 202-331-9230 or info@ipedinc.net.

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Conference Site and Hotel Information

Millennium Biltmore Hotel
506 South Grand Avenue
Los Angeles, CA 90071
213-624-1011
www.thebiltmore.com

IPED has secured a block of rooms at a rate of $189 per night through October 10, 2007. Reservations made after October 10 - or after the room block has been filled - will be taken on a space available basis and higher rates may apply. To make your reservation, please contact the hotel directly.

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